10 Ways Your Business Can Thrive (Or Even Grow) In The Time Of Coronavirus Restrictions

Gitte Lassen
4 min readMar 12, 2020

1. 💵
SHIFT the FOCUS to online sessions for the time being

No matter what your business is, there is a way of taking it, or a part of it, online.

A great example is my African Dance class. As you probably know, Italy, where I live, is in complete lockdown. That means my African dance class was cancelled. Genius-ly, my dance teacher is now offering dance classes via FB live.

2. 💵
TWEAK your OFFERS to address people’s fears and concerns at this specific time

My client has a bodywork practice. One of the treatments she offers is particularly relevant at this moment and so she is focusing on promoting that particular treatment, while putting all the others on hold.

3. 💵
TWEAK your MARKETING to speak directly to what’s happening now (like I’m doing with this post)

If you’re a spiritual entrepreneur, I know for sure that you can change your marketing to address what’s happening right now and how you can help people in various ways.

For example, if you are a bodymind coach and healer, your could address how fear and worry weakens the immune system, and then offer sessions or an online program with specific tips on boosting it.

4. 💵
Do a business AUDIT

Take the various restrictions as a massive opportunity of time with no distractions, to laser focus on your business.

Do an audit of the last couple of years of your business and be honest about what worked, what didn’t work, what you’re excited about and what you’re not excited about.

Remember the 80/20 rule: 20% of your business brings in 80% of your income. What are those 20%, and how can you focus more on that? Decide what needs to go because it doesn’t really bring that much money in, and let yourself be inspired as to what else you can do.

5. 💵
CATCH UP on the things that you’ve left hanging

Now you have the time: Bookkeeping? Creating a new free gift? The webinar you’ve planned? The FB challenge? The re-branding? The website update? Set up that automation? Write a welcome email series?

6. 💵
What FUTURE do you DESIRE for your business?

As you evolve and grow, so must your business. A lot of times a business stagnates because you’ve outgrown it, or parts of it. In the distractions and focus on day-to-day living we seldom take this seriously enough, it always gets pushed on the back burner… with the result that your business results are flagging.

What is your new dream and desire for your business? What goals can you set, what actions do you need to take to make that dream come true? Do you need to learn something new, re-brand, hire an expert?

7. 💵
INCREASE your VISIBILITY online

How can you show up even more online? More FB lives, start Instagramming, setting up a blog and learning how to create a following? Start a LinkedIn profile? A Youtube channel? Write a series of posts that you polish to perfection, content and energy wise?

8. 💵
STUDY to become an PRECISION ACTION master

Business building and success requires consistent and precise actions. There are skills, and ways, to make your actions more precise, so take time to learn how.

Dive deep into all the free tips and teachings that are out there. Buy a book or online course. Learn how to take better photos or better selfies and how to edit your photos to be perfectly on brand. Or learn how to use an application in depth rather than just superficially.

9. 💵
HIRE a BUSINESS COACH to help you get prime value out of this unique opportunity

A business coach worth her salt will be able to pinpoint exactly what actions to take, unique to you and your business, to increase your success to $5k, $10k, $20 months in short time.

For example, if you’ve been hesitating to hire a coach because you’ve been so very busy and life and obligations and all that… now that life are quieting down for many of us due to coronavirus restrictions, there might never have a better time!

10. 💵
DIVE into the REASONS WHY your business is not as successful as you want it to be.

A great place to start is with my Money Truths & Lies video series, available in my FB group: http://bit.ly/2SlPJRB

But also look into your specific fears around success: That people won’t approve of you, that you don’t know if you can handle it…? Dive deep. When those fears are brought out into the open they loose a lot of the power over you.

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Gitte Lassen

Gitte Lassen is a business coach to ambitious spiritual entrepreneurs. To learn more about her unique coaching methods, join her FB group: http://bit.ly/2SlPJRB